The platform does offer parental controls (more on that below) but in a worldwide, content-generating, community numbering millions of users it’s impossible to guarantee kids won’t be exposed to inappropriate content or dangerous communication. Similar to YouTube, the user-generated nature of Roblox (along with its social features) means inappropriate content and interactions are a very real possibility. But because so much of the content is created by users, it unfortunately does come with significant risks. It’s a pretty remarkable and revolutionary concept. Anyone with a smartphone, tablet, computer, Xbox One, Oculus Rift, or HTC Vive can download Roblox for free (Roblox makes money through in-app purchases and ads). This means any kid or adult can use Roblox Studio within the platform to create their own digital experiences then invite other users to join them to play and hang out together, digitally. Roblox describes itself as a “global platform where millions of people gather together every day to imagine, create, and share experiences with each other in immersive, user-generated 3D worlds.” 2 The unique appeal of Roblox is that it isn’t just a game. 1 So, while you may have never heard of it, your kid has, and chances are good that they’ve played it. Of its 200 million users, 67% are under the age of 16. These are terms and slang from Roblox: one of the most popular mobile apps and entertainment platforms worldwide.
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